In December our staff in conjunction with helpers from the WESSA Beach Stewards Programme conducted a visitor satisfaction survey in Ramsgate, Margate and Hibberdene and the South Coast did very well thank you!
Some 94% indicated that they were likely to more than likely to return here in holiday- it’s our great beaches (again 94% were happy with the cleanliness of the beaches) and value for money folks! This is a high market retention and/or return prospect.
92% Showed satisfaction with beach and visitor information staff and 91% were pleased at the beach activity options, family orientated activations and events- something the South Coast is famed for during our holiday seasons.
There was also a good satisfaction level (90%) in terms of accommodation and given our variety of things to see and do 83% felt that there is ample choice based on their preferences- and we continue to add new experiences- take our enjoyable cultural outings in rural areas through our Great Drives Out brand for example.
98% Found the attitude of VIC staff and residents on the plus side- well done South Coasters we did better than the grumpy gang may wish to think!
Only 5% felt that product information was lacking- the rest gave us the big thumbs up. Hey all they need to do is check out our website or that for the Southern Explorer Route Guide or take a hard copy of the guide and also call in at any of our friendly Visitor Information Centres and all’s sorted.
9% Of respondents were not satisfied with the presentation of ablutions and 5% relating to security. These are aspects that we do keep and eye (or nose) on so that even higher levels of satisfaction are achieved.
So in a final analysis this sampling suggests that as a destination the South Coast is still a very worthy holiday option.
We cannot be complacent about this good set of indicators- hence our commitment to our visitors to ensure they have a sunny (weather and happy) and safe time in our sub tropical pleasure-land.