Destination Management Organisation
Ugu South Coast Tourism (USCT) is the official destination management organisation (DMO) of the Ugu District in KwaZulu-Natal province, South Africa. The Ugu District comprises 4 municipalities, namely Umdoni, Umzumbe, Umuziwabantu and Ray Nkonyeni.
USCT’s mandate is twofold in that it looks after the marketing and promotion of the KZN South Coast destination, as well as the development of tourism in the region.
USCT’s key priorities in addressing tourism growth in the district focus on developing and implementing programs that are aimed at:
- Ensuring the availability of world class tourist services and encourage transformation.
- Supporting the development of innovative and unique tourism products to extend geographical spread of tourists across the destination – thus attracting potential investments
- Ensuring the availability of visitor information infrastructure
- Attracting and increasing the number of tourists to the destination
As a DMO, USCT also plays an advocacy role and is a destination developer, industry coordinator, public representative, builder of community pride and an integral player in local economic development.
USCT is also responsible for the accreditation of tourism products and tour guides and its private sector members participate in Local Area Committees across the district.
A Board of Directors oversee Ugu South Coast Tourism, which is headed up by CEO, Phelisa Mangcu.
Ugu South Coast Tourism Board of Directors
The Ugu South Coast Tourism (USCT) Board provides strategic direction and oversees the performance of the entity.
The Ugu South Coast Tourism Board Chairperson is Joy Crutchfield, with Vice-Chair Howard Kelly. The Board consists of 15 members as follows:
|Ms Joy Crutchfield||Chairperson|
|Mr Howard Kelly||Vice-Chairperson|
|Mr Paul Jefferys||Director, Ezinqoleni|
|Ms Joan Harris||Director, Umdoni|
|Mr Victor Mzulwini||Director, Umdoni|
|Mr ZP Ngubane||Director, Umzumbe|
|Mr Collin Davenhill||Director, Umuziwabantu|
|Inkosi MBW Xolo||Director, COGTA|
|Mr Max Mbili||Director, Ray Nkonyeni Municipality (Municipal Manager)|
|Mr West Gumede||Director, Umuziwabantu (Municipal Manager)|
|Cllr PH Mthiyane||Deputy Mayor, Ugu District Municipality|
|Dr Vuyiwe Tsako||Director, Umdoni Municipality (Municipal Manager)|
|Mr DD Naidoo||Observer, Ugu District (Municipal Manager)|
|Ms Noloyiso Walingo||Observer, Ugu District Municipality|
New USCT Members
Businesses that derive direct or indirect benefit from tourism to the KZN South Coast or that want to support Ugu South Coast Tourism as a Friend of Tourism, need to sign up, comply with the relevant requirements and pay the related annual fee.
If successful, the business will become an accredited Tourism Member or an official Friend of Tourism.
Various benefits are provided to members, including:
- Marketing Exposure
- Essential Information
- Member Credibility
- Building Industry
- Engaging Inputs
- Representative Voice
To sign up, consult the Membership Prospectus and fill and send in the necessary documents to Ugu South Coast Tourism. Please check the annual fee with the Membership Officer on firstname.lastname@example.org
Existing USCT Members
Ugu South Coast Tourism (USCT) has a membership base of more than 500 accredited private sector members across the KZN South Coast destination.
Members renew their annual membership through paying the annual fee and remaining compliant to the required criteria.
Existing members need to check and ensure that their membership fees are up-to-date.
For any member-related query or to advertise in the next Southern Explorer, please contact email@example.com.
Member Registration Form
Membership Prospectus 2018
Code of Conduct
Friends of Tourism
Visitor Information Centres
To meet the demand for visitor information services, Ugu South Coast Tourism had established 7 Visitor Information Centres (VICs), strategically located across the KZN South Coast destination.
The VICs are there for visitors to access brochures of tourism products in the region, to make bookings, to assist in finding accommodation availability, as well as to answer any queries visitors may have.
The following Visitor Information Centres operate on the KZN South Coast:
Scottburgh (Library, Scott Street) +27 39 976 1364
Hibberdene (Hibberdene Beach) +27 39 699 3202
Port Shepstone (16 Bisset Street) +27 39 682 7944
Shelly Beach (Shelly Centre) +27 39 315 7065
Margate (Margate Main Beach) +27 39 312 2322
Ramsgate (Next to BP Garage, Main Road) +27 66 297 3200
Port Edward (Mattison Square) +27 39 319 1193
The Ugu South Coast Film Office
The Ugu South Coast Film Office will be established in 2019 in Port Shepstone under the auspices of Ugu South Coast Tourism. The Film Office will promote the KZN South Coast as a scenic filming destination to the local and international film trade, as well as issue film permits and facilitate the production of films within the KZN South Coast through assistance in scouting expeditions to find ideal locations as well as creating links between production companies and local businesses. Apart from the local economic, employment and development benefit, the Film Office will through its location exposure, also aim to encourage film tourism.
A local film association has been established to represent the private film sector in the region.
Service delivery within Tourism
Ugu South Coast Tourism (USCT) promotes high quality service standards within the tourism industry on the KZN South Coast.
According to the latest visitor satisfaction survey, conducted during Summer 2018, our visitors rate the destination’s service very good. USCT aims to continually improve visitor satisfaction and to uphold service excellence within the local tourism and related industries. Towards this project, USCT performs various activities, including training and information sharing, research and monitoring, stakeholder relationship building and engagement sessions. Visitors also contact USCT with any feedback or complaints, when necessary, which the organisation then further investigates and uses as learnings for future improvements. Visitor books at Visitor Information Centres, as well as owned channels, also allow visitors to share the quality of their experiences, to overall improve service levels.
The official star grading of tourism establishments with the national grading authority, the Tourism Grading Council of South Africa (TGCSA), is paramount and a key focus area for Ugu South Coast Tourism (USCT) in 2019.
Grading of the more than 500 accommodation establishments within the KZN South Coast destination is important as it talks to the high quality standards USCT promotes, as well as visitor satisfaction in terms of service standards expected, when booking accommodation, and delivered during stay.
In April 2019, TGCSA introduced their new grading categories and processes, as well as a new aspirational 5-star Premium level, aligned to international best practice within the hospitality industry, brand new categories of Small Hotels, Boutique Hotels and Apartment Hotels, as well as new subcategories, see below:
- Formal Accommodation – Hotel; Small Hotel; Apartment Hotel; Boutique Hotel
- Guest Accommodation – Guest Accommodation; Country House; Guest House; Bed and Breakfast
- Backpackers and Hostels – Backpackers and Hostels
- Venues – Venues; In-Hotel Conference Centre; Conference Centre; Convention & Exhibition Centre; Events Venue; Historical Venue; Function Venue
- Caravan and Camping – Caravan and Camping
- Self-Catering – Self-catering Accommodation; Self-Catering Exclusive; Self-Catering Shared
- Game/Nature Lodge – Nature Lodge; Game Lodge
USCT is partnering with TGCSA to enable grading of KZN South Coast establishments. Within the KZN South Coast there are currently more than 70 graded accommodation establishments.
Currently the tourism infrastructure on the KZN South Coast region is well-established, with the destination boasting a centrally located airport, Margate Airport; major road network and scheduled shuttles making all tourism amenities and attractions easily accessible and conveniently close; more than 500 accommodation establishments, shopping centres and multiple and diverse attractions and activities throughout the region. The destination boasts 56 beaches, including 8 permanently managed Blue Flag beaches.
Ugu South Coast Tourism is addressing Tourism Infrastructure, which talks to the attractiveness and appeal of the KZN South Coast destination, in the following areas:
- Accessibility – air and ground transport
- Hospitality Services – accommodation, conference venues, restaurants, entertainment facilities, etc.
- Tourist Attractions – coastline, natural environment, museums, cultural diversity, galleries, parks, etc.
- Municipal Support Services – beautification, cleanliness, road conditions, signage, water & electricity, communication networks, health services, safety & security, safe & clean beaches, etc.
Tourism Awareness programmes aim to develop and build citizen loyalty to the destination. The following are key aspects thereof:
- Encourage a sense of civic pride about the destination
- Create ambassadors and advocates of the destination
- Raise awareness about the destination’s attractions and diverse experiences
- Strengthen relations with local tourism stakeholders
Ugu South Coast Tourism has several projects that address this developmental need, from creating tourism awareness at schools or involving communities in tourism awareness drives to using local radio stations and newspapers to promote tourism awareness.
The more aware residents are of the importance of tourism to the region, the more they will look after their tourism assets and the better the quality of the visitor experience.