USCT’s key priorities in addressing tourism growth in the district focus on developing and implementing programs that are aimed at:
- Ensuring the availability of world class tourist services and encourage transformation.
- Supporting the development of innovative and unique tourism products to extend geographical spread of tourists across the destination – thus attracting potential investments
- Ensuring the availability of visitor information infrastructure
- Attracting and increasing the number of tourists to the destination
As a DMO, USCT also plays an advocacy role and is a destination developer, industry coordinator, public representative, builder of community pride and an integral player in local economic development.
USCT is also responsible for the accreditation of tourism products and tour guides and its private sector members participate in Local Area Committees across the district.
A Board of Directors oversee Ugu South Coast Tourism, which is headed up by CEO, Phelisa Mangcu.